Less-data-driven organizations often view data governance as a bit of a headache. But as Dee Samra, Director of Data at telecoms firm Liberty Global, says, it doesn’t have to be that way.
In this debut episode of our brand-new Business of Data podcast, Samra talks to Corinium’s Catherine King about how she’s establishing data governance as a key value driver at the company.
“[Data governance] is an enabler,” she says. “Focusing on the benefits that data governance will bring to leverage new technologies – that’s where you’ll get that buy-in and get that ‘sell’ to get [staff] to engage.”
“It’s people on the customer-facing parts of your workforce that are going to notice [data quality] issues,” she adds. “The first step is really just making people think about it.”
“Now, somebody has to be accountable for data,” she continues. “That’s never had to happen before. Because that accountability is there, it starts making people question the data that they have.”