---
title: "Loretta Franks: Converting Data into Insights and Actions"
description: Loretta Franks, VP & Chief Data Analytics Officer for Kellogg company talks to us about her organization’s data capabilities and the business value data can provide
---

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# [Loretta Franks: Converting Data into Insights and Actions](https://www.coriniumintelligence.com/content/loretta-franks-converting-data-into-insights-and-actions)

 Written by [Corinium](https://www.coriniumintelligence.com/content/author/corinium) | Nov 10, 2022 10:26:00 AM

### Loretta Franks, VP & Chief Data Analytics Officer for Kellogg company talks to us about her organization’s data capabilities and the business value data can provide

In this week’s episode of the [*Business of Data podcast*](https://business-of-data.com/podcasts/)*, *host Catherine King talks with Loretta Franks, VP & CDAO for American multinational food manufacturing company, Kellogg. Together they walk through the challenges and benefits of storytelling, business value, and collaboration.

**In the discussion this week:**

- Communicating complex information to the business
- Blurring the lines between the business and data
- Unlocking the joint value creation
- The impact of seeing yourself as a ‘business’ leader, not just a data leader
- The creation of a data academy
- Getting more people into STEM

[View full post](https://www.coriniumintelligence.com/content/loretta-franks-converting-data-into-insights-and-actions)

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