---
title: "Eugene Ras: Holistic Data & Analytics Strategic Alignment"
description: Eugene Ras, Head of Data & Analytics, for multinational brewing and beverage company, Distell, talks with us about ensuring holistic data & analytics strategic alignment.
---

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# [Eugene Ras: Holistic Data & Analytics Strategic Alignment](https://www.coriniumintelligence.com/content/podcasts/eugene-ras-holistic-data-analytics-strategic-alignment)

 Written by [Cat King](https://www.coriniumintelligence.com/content/author/catking) | Aug 4, 2022 12:05:46 PM

### Eugene Ras, Head of Data & Analytics, for multinational brewing and beverage company, Distell, talks with us about ensuring holistic data & analytics strategic alignment.

In this week's episode of the *[Business of Data podcast](https://business-of-data.com/podcasts/), *host Catherine King talks with Eugene Ras, Head of Data & Analytics, for multinational brewing and beverage company, Distell, about ensuring holistic data & analytics strategic alignment.

In the discussion this week:

- How to handle the curve balls of business
- Using strategic alignment as the catalyst for prioritization of projects and products
- How historic information impacts future strategy, post-pandemic
- Influencing each business unit
- Real-time alignment
- Data & Analytics Culture, and handling demand management

[View full post](https://www.coriniumintelligence.com/content/podcasts/eugene-ras-holistic-data-analytics-strategic-alignment)

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