---
title: "Nikki Miles: Data Useability for Scaling Business Strategies"
description: Nikki Miles, Head of Data & Analytics for used photo & video equipment digital marketplace, MPB talks with us about the scaling up and investment required to ensure the foundations are present to cont
---

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# [Nikki Miles: Data Useability for Scaling Business Strategies](https://www.coriniumintelligence.com/content/podcasts/nikki-miles-data-useability-for-scaling-business-strategies)

 Written by [Cat King](https://www.coriniumintelligence.com/content/author/catking) | Jul 21, 2022 10:30:25 AM

### Nikki Miles, Head of Data & Analytics for used photo & video equipment digital marketplace, MPB, talks with us about the scaling up and investment required to ensure the continuation of business growth.

In this week's episode of the *[Business of Data podcast](https://business-of-data.com/podcasts/), *host Catherine King talks with Nikki Miles, Head of Data & Analytics for used photo & video equipment digital marketplace, MPB about the scaling up and investment required to ensure the continuation of business growth.

In the discussion this week:

- The investment required in technology and solutions to enable scalability
- Desires the 360-degree view of the customer
- Data visualization and making the data accessible to the business
- Single source of truth

[View full post](https://www.coriniumintelligence.com/content/podcasts/nikki-miles-data-useability-for-scaling-business-strategies)

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