--- title: "Suresh Martha: The Power of Third Party Data" description: In this week's episode of the Business of Data podcast, host Catherine King talks with Dora Boussias, Senior Director, Data Strategy & Architecture for American multinational medical technologies corp image: https://www.coriniumintelligence.com/hubfs/Imported_Blog_Media/Podcast-Article-Featured-Image-for-web-16-Nov-24-2022-04-20-08-0268-PM.png --- [Skip to content](https://www.coriniumintelligence.com/content/podcasts/suresh-martha-the-power-of-third-party-data#main-content) [![Corinium](https://www.coriniumintelligence.com/hs-fs/hubfs/Corinium%20logo%20+%20branding/Corinium-logo_horizontal_reversed.png?width=646&height=196&name=Corinium-logo_horizontal_reversed.png "Corinium")](https://www.coriniumintelligence.com/) - [Home](https://www.coriniumintelligence.com/content) - [About](https://www.coriniumintelligence.com/aboutus) Show submenu for About - [Services](https://www.coriniumintelligence.com/content/services) - [Events](https://www.coriniumintelligence.com/events-calendar) - [Data Insights](https://www.coriniumintelligence.com/content/tag/data) - [InfoSec Insights](https://www.coriniumintelligence.com/content/tag/infosec) - [AssetOps](https://www.coriniumintelligence.com/assetops) - [Subscribe](https://www.coriniumintelligence.com/content/subscribe) - [More](https://www.coriniumintelligence.com/content/podcasts/suresh-martha-the-power-of-third-party-data#) Show submenu for More - [Articles](https://www.coriniumintelligence.com/content/tag/articles) - [Videos](https://www.coriniumintelligence.com/content/tag/videos) - [Podcast](https://www.coriniumintelligence.com/content/tag/podcast) - [Reports](https://www.coriniumintelligence.com/content/tag/reports) - [Home](https://www.coriniumintelligence.com/content) - [About](https://www.coriniumintelligence.com/aboutus) Show submenu for About - [Services](https://www.coriniumintelligence.com/content/services) - [Events](https://www.coriniumintelligence.com/events-calendar) - [Data Insights](https://www.coriniumintelligence.com/content/tag/data) - [InfoSec Insights](https://www.coriniumintelligence.com/content/tag/infosec) - [AssetOps](https://www.coriniumintelligence.com/assetops) - [Subscribe](https://www.coriniumintelligence.com/content/subscribe) - [More](https://www.coriniumintelligence.com/content/podcasts/suresh-martha-the-power-of-third-party-data#) Show submenu for More - [Articles](https://www.coriniumintelligence.com/content/tag/articles) - [Videos](https://www.coriniumintelligence.com/content/tag/videos) - [Podcast](https://www.coriniumintelligence.com/content/tag/podcast) - [Reports](https://www.coriniumintelligence.com/content/tag/reports) #### Search: 6 Oct, 2022 [Podcasts](https://www.coriniumintelligence.com/content/tag/podcasts) # Suresh Martha: The Power of Third Party Data ![](https://www.coriniumintelligence.com/hubfs/Imported_Blog_Media/Podcast-Article-Featured-Image-for-web-16-Nov-24-2022-04-20-08-0268-PM.png) ### Suresh Martha, Head of Data-Driven Innovation & Analytics for EMD Serono Inc talks with us about how additional datasets can provide much-needed market context to the business In this week's episode of the *[Business of Data podcast](https://business-of-data.com/podcasts/), *host Catherine King talks with Suresh Martha, Head of Data-Driven Innovation & Analytics for the healthcare business of Merck KGaA, Darmstadt, Germany, EMD Serono Inc. Together they walk through the challenges and benefits of third party data, and how it can add in market context which allows you to stay competitive. In the discussion this week: - Data quality challenges of third-party data - Ethics and access to third-party data - Thinking outside the box of traditional datasets - Marketing intelligence benefits ## Related Posts [![](https://www.coriniumintelligence.com/hs-fs/hubfs/Imported_Blog_Media/Podcast-Article-Featured-Image-for-web-10-Nov-24-2022-04-21-29-8664-PM.png?width=352&name=Podcast-Article-Featured-Image-for-web-10-Nov-24-2022-04-21-29-8664-PM.png) ](https://www.coriniumintelligence.com/content/podcasts/sean-maccarthy-data-in-reality-our-100th-podcast-episode) ### [Sean MacCarthy: Data in Reality - Our 100th Podcast Episode](https://www.coriniumintelligence.com/content/podcasts/sean-maccarthy-data-in-reality-our-100th-podcast-episode) Sean MacCarthy, VP of Analytics for Good Sam & Camping World joins us on stage at CDAO Chicago 2022... 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