Data-Centric Data Protection
Whitepaper
Consumers are increasingly making trust a primary criteria for purchase decisions. A recent Harvard Business Review article declared, “If you’re selling a product, you’re now selling trust.”1That wealth of information customers are handing over creates an organizational obligation to protect their data; neglecting that obligation will negatively impact a brand’s reputation and customer trust.
To merit trust while fostering innovation and driving business agility, enterprises must protect their data every step of the way. Every business needs a nuanced data protection strategy that ensures their customers’ sensitive information is kept safe — in use, in transit and at rest.
You can download the report here.
Consumers are increasingly making trust a primary criteria for purchase decisions. A recent Harvard Business Review article declared, “If you’re selling a product, you’re now selling trust.”1That wealth of information customers are handing over creates an organizational obligation to protect their data; neglecting that obligation will negatively impact a brand’s reputation and customer trust.
To merit trust while fostering innovation and driving business agility, enterprises must protect their data every step of the way. Every business needs a nuanced data protection strategy that ensures their customers’ sensitive information is kept safe — in use, in transit and at rest.
You can download the report here.