This is the era of personalization, from your coffee order to your Spotify playlist. Customers expect relevant content, suggestions they’ll like and the right solution for their individual needs.
You may already be working to deliver personalized content based on customer profiles, job titles or email lists. But what if you could be more personalized, marketing on a one-to-one basis?
In order to truly deliver personalized customer journeys, you need to be gathering the right data. Read this piece to find out which data sources are really worth your time and how to put them to use.