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The Top 100 Innovators in Data and Analytics 2018

Ignacio Antonio Madrid Torres

Profile Images (43)What would you say most motivates you to do what you do?

Interesting challenging transformation projects, which have direct and tangible business impact for clients.

What led you to your current role?

I started my career in Andersen Consulting on 1993. Since the beginning, I set myself the goal to become a firm Partner. I was very attracted to the Data & Analytics ambit due to its close relationship with business processes and management optimization. On the other hand, I always have had affinity with mathematics and statistics.

Did you have any key mentors or people who deeply influenced you, can you tell us about them?

Andersen Consulting, Accenture, IBM, HPE and PwC partners and executives with whom I have had the opportunity to work for example:

  • José Manuel Cantarero, Accenture Partner who was for me a Partner’s role model.
  • Rubén Yañez, HPE FS Sales Director who taught and inspired me in the commercial and sales work.
  • Earl Gobin, HPE Business Intelligence Solutions LATAM Business Developer for introducing me to the business intelligence arena.
  • Jean-Paul Breton, HPE Business Intelligence Solutions Delivery Manager, for the collaborative, structured and innovative work.
  • José Luis Rodriguez, HPE Business Intelligence Solutions LATAM Sales Director with whom I enjoyed a constructive teaming work environment.
  • John Medellín, IBM Partner for his analytic approaches.
  • Ed Silva, Advanced & Analytics HPE Americas Practice Principal for his innovative business initiatives.
  • Ignacio Toussaint, PwC Partner for his practical leadership based on trust.

On the other hand Francisco Del Valle, professor in charge of my case study project for getting title of Master of Finances in Universidad Anáhuac. From him I learnt a lot of discipline and advanced analytics for corporate finances.

Can you describe to us a current project/transformation you are working on?

Currently in PwC I am in charge of the Digital Risk Solutions practice in Mexico. Our goal is to integrate digital solutions in clients manly focused on risk management, compliance and internal audit. We also offer the analytics on demand service in which have great business value solutions for example dealers management for automotive factories and fuel consumption optimization for fleets, among many others.

What has this project taught you?

To assure that the analytic solution has a business tangible positive impact in clients. To manage business expectations and be sure that business requirements are satisfied.

What excites you most about the future?

To help my clients to succeed.

If you could give 1 piece of advice to someone looking to start a career in data & analytics, what would it be?

Balance the technical data & analytics competencies with the core business once. To be very open and proactive in learning and adopting new technologies.
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