---
title: Data-Centric Data Protection | Whitepaper
description: Consumers are increasingly making trust a primary criteria for purchase decisions. A recent Harvard Business Review article declared, “If you’re selling a product, you’re now selling trust.”1 That wealth of information customers are handing over creates an organizational obligation to protect their data; neglecting that obligation will negatively impact a brand’s reputation and customer trust.
image: https://www.coriniumintelligence.com/hubfs/Data-Centric%20Data%20Protection.png
---

[![Corinium Global Intelligence](https://www.coriniumintelligence.com/hs-fs/hubfs/Corinium-logo_+tagline_horizontal_web-header.png?width=275&height=85&name=Corinium-logo_+tagline_horizontal_web-header.png "Corinium Global Intelligence")](https://www.coriniumintelligence.com?hsLang=en-gb)

[![Corinium Global Intelligence](https://www.coriniumintelligence.com/hs-fs/hubfs/Corinium-logo_+tagline_horizontal_web-header.png?width=275&height=85&name=Corinium-logo_+tagline_horizontal_web-header.png "Corinium Global Intelligence")](https://www.coriniumintelligence.com?hsLang=en-gb)

# Data-Centric Data Protection

Whitepaper

![Data-Centric Data Protection](https://www.coriniumintelligence.com/hs-fs/hubfs/Data-Centric%20Data%20Protection.png?width=600&name=Data-Centric%20Data%20Protection.png)

Consumers are increasingly making trust a primary criteria for purchase decisions. A recent Harvard Business Review article declared, “If you’re selling a product, you’re now selling trust.”1That wealth of information customers are handing over creates an organizational obligation to protect their data; neglecting that obligation will negatively impact a brand’s reputation and customer trust.

To merit trust while fostering innovation and driving business agility, enterprises must protect their data every step of the way. Every business needs a nuanced data protection strategy that ensures their customers’ sensitive information is kept safe — in use, in transit and at rest.

You can download the report here.

![Data-Centric Data Protection](https://www.coriniumintelligence.com/hs-fs/hubfs/Data-Centric%20Data%20Protection.png?width=600&name=Data-Centric%20Data%20Protection.png)

Consumers are increasingly making trust a primary criteria for purchase decisions. A recent Harvard Business Review article declared, “If you’re selling a product, you’re now selling trust.”1That wealth of information customers are handing over creates an organizational obligation to protect their data; neglecting that obligation will negatively impact a brand’s reputation and customer trust.

To merit trust while fostering innovation and driving business agility, enterprises must protect their data every step of the way. Every business needs a nuanced data protection strategy that ensures their customers’ sensitive information is kept safe — in use, in transit and at rest.

You can download the report here.

© 2026 Corinium Global Intelligence

![](https://px.ads.linkedin.com/collect/?pid=182706&fmt=gif) ![](https://px.ads.linkedin.com/collect/?pid=306561&fmt=gif) ![](https://px.ads.linkedin.com/collect/?pid=60306&fmt=gif) ![](https://px.ads.linkedin.com/collect/?pid=1749329&fmt=gif) ![](https://px.ads.linkedin.com/collect/?pid=5553244&fmt=gif) ![](https://px.ads.linkedin.com/collect/?pid=5583316&fmt=gif)