Investments in Artificial Intelligence (AI), Analytics and Hybrid Cloud Cited as Drivers of Change
A new study conducted by Corinium Digital and commissioned by Paxata, Accenture Applied Intelligence and Microsoft, illustrates how data is at the heart of enterprise digital transformation.
The study, The Innovation Game: How Data is Driving Digital Transformation, examined how senior data & analytics practitioners are grappling with digital transformation and how a combination of data and new technologies are accelerating this shift.
Asked for the primary driver of digital transformation within their organization, 40 percent of respondents cited rapid technology development, followed by customer needs and expectations (34 percent), and the need to break down internal siloes to enable better decision-making (26 percent).
How New Technology is Driving Change
Challenges That Are Hindering Digital Transformation
“Data is at the heart of this transformation and provides the fuel to generate meaningful insights,” Nenshad Bardoliwalla, Co-Founder and Chief Product Officer at Paxata. “We have reached the tipping point where all businesses recognize they cannot compete in a digital age using analog-era legacy solutions and architectures. The winners in the next phase of business will be those enterprises that obtain a clear handle on the foundations of digital transformation, specifically the nexus of modern data management, cloud, and artificial intelligence (AI).”
About the Study/Methodology The study surveyed 100 data and analytics leaders across North America, with 80 percent of companies participating having an annual revenue over $5 billion in February 2018. The results from The Innovation Game: How Data is Driving Digital Transformation highlights where firms are in their digital transformation journey. Corinium pre-scheduled interviews with 100 members of their data and analytics community. The participants were picked by the Corinium research team and interviewed by telephone appointment only.