---
title: How Data and Analytics Leaders Decide What to Buy
description: Our own research shows that a typical data leader expects to spend $500,000-$1,000,000 on new technologies in the coming years – and today, we want to help your business secure its share of that budget.
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---

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# How Data and Analytics Leaders Decide What to Buy

This exclusive research reveals the best ways for vendors to engage this target audience

![COR_SOCIAL_1200x628](https://www.coriniumintelligence.com/hs-fs/hubfs/COR_SOCIAL_1200x628.jpg?width=1600&name=COR_SOCIAL_1200x628.jpg)

Data leaders across the globe are spending vast quantities of cash to harness the power of data in their organizations.

In fact, Gartner predicts that global IT spending will exceed $3.9 trillion in 2019, with data center systems, enterprise software and communications tools making up a significant proportion of those purchases.

Our own research shows that a typical data leader expects to spend $500,000-$1,000,000 on new technologies in the coming years – and today, we want to help your business secure its share of that budget.

That’s why we surveyed 100 senior data and analytics executives who are involved in purchase decisions in their organizations to discover how they engage with data and analytics vendors.

Then, we conducted a second poll of 100 senior marketers at data and analytics vendors to discover how they’re spending their budgets and combined our findings to create this exclusive report.

In the process, we made several discoveries that are sure to transform the way you think about your company’s marketing campaigns.

 

![COR_SOCIAL_1200x628](https://www.coriniumintelligence.com/hs-fs/hubfs/COR_SOCIAL_1200x628.jpg?width=1600&name=COR_SOCIAL_1200x628.jpg)

Data leaders across the globe are spending vast quantities of cash to harness the power of data in their organizations.

In fact, Gartner predicts that global IT spending will exceed $3.9 trillion in 2019, with data center systems, enterprise software and communications tools making up a significant proportion of those purchases.

Our own research shows that a typical data leader expects to spend $500,000-$1,000,000 on new technologies in the coming years – and today, we want to help your business secure its share of that budget.

That’s why we surveyed 100 senior data and analytics executives who are involved in purchase decisions in their organizations to discover how they engage with data and analytics vendors.

Then, we conducted a second poll of 100 senior marketers at data and analytics vendors to discover how they’re spending their budgets and combined our findings to create this exclusive report.

In the process, we made several discoveries that are sure to transform the way you think about your company’s marketing campaigns.

 

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