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Insights & Research

We draw on the extensive expertise of our global network of senior executives and leaders, combined with the vast industry knowledge of our own research team, to produce valuable premium content with real-world insights to help you keep up-to-date and make strategic, timely, and well-informed decisions.

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January, 16 2019

Voice of the customer: Why you need it an how to start your VOC program

In this blog, we’ll discuss how to understand your Voice of Customer (VOC) feedback and why this is important. What are your customers actually telling you and how do you analyze this information to g[...] Read More

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January, 15 2019

The Journey to Becoming More Data-Driven - Cloudera

I’ve spent the last four years here at Cloudera talking with our customers about how to run their businesses better using their data and Cloudera’s products and services. Now I get to put my money whe[...] Read More

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October, 17 2018

Asking better questions is a team sport

There are exciting things happening in the workplace. As we move towards empowering teams closest to our customers, foster collaboration across organisational silos, the next question to consider is h[...] Read More

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October, 15 2018

Changing the way business and data teams work

Leaders underestimate and underutilize the collective power of their workforce. The way that we support business teams’ interaction with data teams will mean the difference between unlocking the huge [...] Read More

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May, 15 2018

The Economist Special Report: AI and Business

Artificial Intelligence (AI) has already changed the technology sector, helping to consolidate the reign of firms like Google, Facebook, and Amazon, which embraced AI early so as to supercharge they'r[...] Read More

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May, 11 2018

CCO Event Report: What we learnt at Chief Customer Officer USA 2018

  In anticipation of Chief  Customer Officer, Fall, which will take place in San Francisco, September 11-13, we re-visited some of the lessons learned at our CCO USA event, that took place in Miami, J[...] Read More

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May, 04 2018

By Using Sentiment Analysis More Informed Your Organization Will Be: Lessons from Star Wars

Today is International Star Wars Day, or as many die-hard Star Wars fans out there refer to it as, “May the Fourth be With You” day. May 4th is an internationally recognized day that globally celebrat[...] Read More

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May, 02 2018

6 Must-Have Skills to Look for When Building Your Dream Data and Analytics Team

As the CDO or CAO of your organization, building the right team to process and analyze the vast amounts of data you collect will no doubt be high up on your agenda. Recruiting those with the right ski[...] Read More

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May, 01 2018

Business Analytics in the Machine Learning Era

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April, 18 2018

Can Artificial Intelligence Exist Without Human Interference?

Rewind back a few decades, and the term Artificial Intelligence was confined to the world of sci-fi and movies.  Many of us watched “The Terminator” in awe at this augmentation of human and machine wh[...] Read More

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