Bob Azman is Founder and CXO of Innovative CX Solutions, LLC. Innovative CX Solutions, LLC is a Customer Experience Consulting specializing in CX Design and Execution, Sales and Service Experience Design and Talent Development. He is currently the Chairman of the Board of the Customer Experience Professional Association (CXPA.org). He is the former Vice President, Traveler Experience, Americas and Global responsible for all customer operations in Canada, the United States and Latin America as well as global sites located in Poland, Manila, Bogota and Costa Rica. In this role, Bob transformed the customer experience for clients and travelers of Carlson Wagonlit Travel. Prior to joining CWT, Bob was Chief Experience Officer, at Avtex Consulting Solutions, LLC. In that role, he consulted with companies in a variety of industries on developing and implementing strategies to improve their overall customer experience and service operations. The last 25 years in business are in service operations leadership roles that have prepared him well for his role at CWT. As a thought leader, practitioner and business partner in customer experience design and execution, he provides a unique perspective on creating companies that are easy to do business with.