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Featured Participants

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Jeff Sirkin

Jeff Sirkin

Chief Analytics Officer, Movencorp Inc

Can you tell us a little bit about your background, and how you ended up in your current role?

I have spent my entire career in Analytics, helping companies turn data into intelligence across a variety of industries. I have seen first-hand that businesses do not make the best use of their data for a variety of reasons, and I am passionate about helping to build data-driven strategies. My most recent role was leading Analytics and Strategy for an emerging business in the Healthcare / Pharmaceutical space. Through the use of Analytics, my team executed new strategies that led to doubling the company's revenue and positioning it for an exit. Following the sale of the company, I got in contact with Moven. They are at a stage of their growth similar to my last company when I joined and I was brought on to run Analytics and Growth Marketing.

What is the biggest challenge you face within your role today, and how are you looking to tackle it?

The biggest challenge I face today is getting executive buy-in for the value of Analytics. We are early in the development stage - just finalizing requirements for our database as we speak. In order for Analytics to be successful, there technical resources needed / tracking requirements, tools to be purchased, processes to create, people to hire, etc. I am fighting the battle of helping them see the long-term vision and how this will allow for continual optimization of our business once we have reached analytical maturity. In addition to getting buy-in from the executives, the other major challenge in parallel is how to help change the culture to prioritize data-driven strategies, testing, etc.

Biggest Success you achieved for 2018/ 2019 so far?

The biggest success I achieved in 2018 was helping to double my company's revenue based on Analytics and lead to a successful exit.

Specific to my current role at Moven, my biggest success has been starting to build momentum internally for the value of analytics.

Key Objectives for attending the upcoming event?

  1. Learn from other CDO/CAO's in how they have gotten executive buy-in for the value of analytics and helped change the culture of their respective organizations.
  2. Connect with Data / Analytics leaders, continue to build my professional network, and gain insights on how to do amazing things with data across industries.
  3. Learn more about the new tools and developments in the market and how to best leverage them.

Which connections or content sessions, are you looking to engage with most at the event?

I am most interested in the sessions around gaining momentum within the organization for the value of analytics. Specifically, those would be 'Moving from Cost Center to Profit Center', 'The Customer's Data is Always Right', and the 'Future of the CDAO Role'

Join Jeff at the upcoming CDAO, Fall 2019