Designing Deep Customer Experiences
The Innovations and Techniques CX Leaders Are Using to Engage Today’s Empowered Customers
Customer expectations have never been higher, and will continue to rise further as new innovations, business models and technologies continue to transform the way brands engage their audiences.
This report explores how CCOs can succeed in this challenging environment, with commentary from four industry experts on topics related to our Customer Champions Online ANZ event:
- Phillipa Cameron, CCO at Stuff, highlights why customer expectations are rising higher than ever and what this means for her team
- Dr Violet Lazarevic, General Manager of Customer Insights at Telstra, outlines why the company has put sustainability at the heart of its CX agenda
- Troy Barnes, CCO APAC at Pizza Hut, argues that creativity is an essential skill for CCOs to master if they are to successfully reimagine key elements of their customer journeys
- What’s more, MLC Life Insurance Chief Customer Experience Officer Louise Portelli outlines why businesses must look at their customers through several different ‘lenses’ to uncover reliable customer insights
Fill out the form on this page now to claim your copy and discover the innovations and techniques CX leaders are using to engage today’s empowered customers.
Customer expectations have never been higher, and will continue to rise further as new innovations, business models and technologies continue to transform the way brands engage their audiences.
This report explores how CCOs can succeed in this challenging environment, with commentary from four industry experts on topics related to our Customer Champions Online ANZ event:
- Phillipa Cameron, CCO at Stuff, highlights why customer expectations are rising higher than ever and what this means for her team
- Dr Violet Lazarevic, General Manager of Customer Insights at Telstra, outlines why the company has put sustainability at the heart of its CX agenda
- Troy Barnes, CCO APAC at Pizza Hut, argues that creativity is an essential skill for CCOs to master if they are to successfully reimagine key elements of their customer journeys
- What’s more, MLC Life Insurance Chief Customer Experience Officer Louise Portelli outlines why businesses must look at their customers through several different ‘lenses’ to uncover reliable customer insights
Fill out the form on this page now to claim your copy and discover the innovations and techniques CX leaders are using to engage today’s empowered customers.