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Abdullatif Awadh

Senior Director, Jumeirah Group

Abdullatif Awadh an MBA graduate from Murdoch Business School in Australia; is the Senior Director of Customer Relationship Management at Jumeirah Group leading the development and ongoing execution of data driven customer marketing programs. He is responsible for the development and execution of CRM strategies that drive annual revenue and profitable growth for the company. He oversees Jumeirah Group’s customer engagement process and leads the company’s customer acquisition, engagement and retention efforts to drive customer success and increased lifetime value at a group level.

Previously Abdullatif was responsible for various customer-centric roles in Jumeirah Group ranging from customer intelligence, loyalty program management and managing Jumeirah Group’s global strategic partners.

Prior to joining Jumeirah Group in 2006, Abdullatif worked for Orbit Showtime Network (OSN) for five years holding different positions within the Customer operations and management functions.