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Alejandro Roemer

Head of Behavioral Analytics , Banorte

Alejandro Roemer is the Head of Behavioral Analytics at Banorte. The behavioral team works on a wide ranging set of experiments across all areas of the bank, with the dual purpose of generating value and of achieving a better understanding of customer behavior. Alejandro is devoted to exploiting the intersection between data and behavioral science, convinced of its potential to ameliorate processes and campaigns throughout Banorte. He specializes in experimental design and behavioral analysis.