Anas Ghazi oversees growth and strategic alliances for Kantar. Mr. Ghazi’s foray into WPP began with the Company’s multidisciplinary data business The Data Alliance as CEO responsible for driving global data partnerships, marketing, data strategy, business development, and product management. With a human understanding of global cultures and business practices coupled with an innate penchant for collaboration, Anas has scaled businesses across North America, Europe, South Africa, India and Indonesia while developing data collaborations touching all aspects of the advertising lifecycle with over twenty partners including Facebook, Spotify, Twitter and Crossix.
Prior to joining WPP, Anas spent eight years in financial services at TransUnion motivating a team of marketing technologists to develop predictive financial models for B2B and B2C acquisition and retention campaigns and at American Express where he developed the Digital Roadmap for the Risk Information Management Division within the Consumer Card Services Group.
Anas has a Master of Science in Communication from Northwestern University, a Master of Science in Management Information Systems from Northern Illinois University and is a member of I-COM’s New York Advisory Board.