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Speakers

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Angelique-1

Angelique Dinnematin

Head of Trade Marketing & Category Management, Red Bull

Angelique started her career at Nielsen, working closely with Retailers providing data driven insights & strategies across multiple categories for just over 2 years. She then moved on to work with at Philip Morris in 2012, integrating various internal and 3rd party data sources to measure performance and provide insights for sales teams and brand managers. She has worked at Red Bull since 2014, first as Insights Manager, where she developed digestible Insights Dashboards from large data sets and now as Head of Trade Marketing and Category Management, leading a high performing team of specialists, to ensure Insights are turned into Actions. In this environment, multiple sources of data is used, across Economic, Consumer offtake, Financial, Promotions, Cooler ROI and In-store metrics to name a few. With all this information at hand, the team delivers compelling sales stories to drive KPI’s at a customer and store level as well as support broader Business Strategic Planning