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Brian Ferris_Loyalty NZ CDAO

Brian Ferris

Chief Data and Analytics Officer, Loyalty New Zealand

Brian has worked in Information Technology for over 18 years and has extensive experience leading data and analytics teams while managing projects and building solutions in a global environment.   

He returned to New Zealand in January after working at Nike as their EMEA Data and Analytics Director, based in Amsterdam. Brian spent the last three and a half years building and leading the team’s capability; migrating the business to the cloud and building an advanced analytics function to deliver value to the business.

He joined the Loyalty NZ team as Chief Data and Analytics Officer where he is championing a high performing agile culture and reinventing Loyalty D&A with new platforms and advanced analytics.

His specialties include data and analytics architecture and platforms; loyalty and membership analytics; leading data and analytics teams in multi-national environments; cloud migration and getting value out of data science investments.