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Cassandra Layman

Managing Consultant, Mastercard

Cassandra has 18 years’ international experience in FMCG across suppliers, retailers, market research, advertising and consulting. In her current role, she leads the innovation agenda by identifying customer-centric solutions using big data. Cassandra holds a Bachelor of Commerce degree in Marketing from Stellenbosch University with various certifications in design thinking and customer experience. Her 2019 personal ambition is to perfect the art of baking cupcakes, and she takes great delight in coming up with creative designs for her children’s Baker.