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Speaker 2 - CAO Fall (16)-1

Chelsea Lawley

Marketing Analytics Domain Expert, NGDATA

Accomplished, results-oriented, big data and analytics leader with deep management consulting experience across consumer banking lines of business. Specializes in redesigning customer experience programs for major financial institutions, including designing omni-channel customer journeys, developing internal customer experience monitoring and implementing machine learning and automation to continuously improve marketing, sales, CSAT/NPS, and customer engagement.