My specialty is advising and supporting companies to spot Market Growth opportunities based on Big Data & Analytics, that bring incremental opportunities for revenue growth. My work is pretty exciting as it requires a very powerful combination: creativity and analysis!
How did I get to be doing this? Well, I started working as a consultant in Market Insights for leading companies such as P&G and Unilever. The result? I helped them grow their portfolios in South America and Spain while working with data to identify trends. Then I joined the biggest winery in Europe as Market Insight Manager. In this role, I gained a deeper understanding of the challenges that companies were facing. With this knowledge, the accuracy of my recommendations increased. And of course, I learned more about the passionate world of wine.
Some years later, I decided to move to Amsterdam to consolidate my global career as Market Insights Manager for Europe and North America. I joined Reckitt Benckiser, one of the most important multinationals in the world with the biggest growth in Healthcare. As of June 2014, I joined the Board of the Professional Women’s Network in Amsterdam.
I have 10 years’ experience in marketing and sales working as Account Executive/Manager for important companies (locals and multinationals). A couple of years ago I finished my master’s in Project Management and I am preparing for my professional certification as PMP (Project Management Professional).