General Manager Technology, Endeavour Drinks - Woolworths Group
Fady is the General Manager of Technology at Endeavour Drinks, a family of leading brands that are well respected and highly visible throughout the Australia drinks market, with each commanding a leadership position in their respective category.
During his 20-year career, Fady has worked in a variety of roles across all facets of Technology, Mobile and Digital, in both developed and emerging markets. Fady has been of part and led a number of Business transformations, enabled by Technology, with a strong track record in establishing and building new capabilities from a zero-base.
Fady is on a transformation journey to change the focus and mindset about Digital Transformation being seen as an end-to-end Customer Experience journey rather than an Online-only challenge.