Francisca Zanoguera is Sr Director of Analytics at the Expedia Affiliate Network, Expedia’s B2B division, where she has global responsibility for the Analytics, Data Science and Revenue Optimization functions. Francisca runs an international team dedicated to generating insights and intelligent algorithms that drive growth for the business. With a background in data science spanning 20 years and several industries, she has a deep understanding of how data and technology can be growth drivers for businesses, as well as extensive experience building and developing high-performing teams. Prior to Expedia, Francisca worked in a number of data-related positions in the biotech industry. Francisca holds a MSc in Electrical Engineering from BarcelonaTech, a PhD in Applied Mathematics from Mines ParisTech and an MBA from IE Business School, and is fluent in four languages. She has two daughters and is currently based in London.