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Graeme McDermott

Graeme McDermott.

Chief Data Officer, Addison Lee

I left University with a degree in a bizarre subject called Actuarial Science and entered the dark world of very grey people who worked every hour god sent and did numbers for breakfast, lunch & dinner. I got into writing algorithms behind Insurance company systems for surrender values, car insurance premiums and mortgage indemnity. After 7 years of trying to finish the intolerable exams I gave up and found I could make a good living working with data and MI systems. After an Aviva takeover in 1999 I headed to the AA to finish their product warehouse off and lead the exploitation team, only for my boss to leave shortly after and leave me in charge. After a few years I was approached to set up an internal marketing analytics team and work with the central function running the warehouse. After 3 years I assumed total charge as we headed away from our parent company Centrica. After 5 changes of AA ownership and reaching Data & Insight Director I decided to leave for the role of Chief Data Officer at Addison Lee and modernize their data estate. Since joining Addison Lee I have worked on a number of projects including SCV, data governance, self-serve BI and analytics roll out, CRM improvement and moving into data science application to solve commercial problems.