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Greg Cohen

Greg Cohen

Senior Director, Digital Engagement, Westrock

 Developed three-tiered account-based marketing strategy focusing on large enterprise, mid-tier growth, and SMB packaging and display customers

Built Digital Operations Team by consolidating divisional marketing resources and processes into a core, enterprise platform 

Integrated marketing technology stack (CMS, marketing automation, analytics, social media management, content collaboration/production, and CRM) to generate/nurture leads while measuring marketing effectiveness

Led enterprise content marketing efforts to build brand awareness for WestRock’s core products and services