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Guillermo Martinez

Chief Digital & Analytics Officer , Mercadotecnia

Guillermo Martinez is the Chief Digital & Analytics Officer at Mercadotecnia.  As a professional, he helps companies turn data into insightful, helpful information to assist decision-making and optimize revenue.  Guillermo is proficient in big data technologies with knowledge in data engineering and data science.  His extensive experience ranges from financial services to Web analytics and HR Analytics.  He has previously held roles at EY, Vitatronix and Profuturo.