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Speakers

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JamesJPG

James Ward

Artificial Intelligence Strategy lead, SAS

James works with senior corporate executives to develop stronger approaches to strategy, innovation, marketing, sales and profit through scientific evidence-based decision making, to better meet the targets set by boards and shareholders.

 

Specialist in the application of Causal Inference and Bayesian Networks (including Bayesian Machine Learning) to drive excellence in Corporate Strategy formulation and to improve the profit and operational performance of cross-functional enterprise teams, especially in the areas of customer engagement and customer experience.

 

Currently engaged as head of Artificial Intelligence Strategy within ANZ at SAS, a global leader in advanced analytics.