Head of Media & Digital Mexico , Kantar Millward Brown
Jorge Fuentes Vega is the Head of Media & Digital at Kantar Millward Brown in Mexico, where he helps to create solutions to marketers to grow brands through the measurement of effectiveness on digital, cross media and influencers campaigns and the ROI of brand building. Prior to this, Jorge was the Big Data and Analytics Director at TV Azteca, where he conducted audience analysis throughout different digital platforms to find insights and increase audience and content consumption. His areas of expertise include business intelligence, multimedia business, marketing strategy & digital transformation. Jorge had a degree in marketing from the University del Valle de Mexico and Digital Media Sales Certification from IAB US.