Jose Antonio Murillo Garza is an analytic leader with a distinguished track record of translating analytics into high profits. He established and leads the Analytics Business Unit at Banorte –Mexico’s second largest financial group. His team develops a deep understanding of Banorte’s customers with the aim of finding opportunities to increase profitability. He assures end to end implementation of the projects which his team undertakes. During its first year of operations (2015) the value created by the Analytics team was equivalent to 9 percent of Banorte’s total net profits. During the second year of operations the Analytics contribution increased to 20 percent of Banorte’s total net profits. In 2016 he was awarded the Lafferty Global Award on Credit Card Excellence for the impact of analytics on Banorte’s productivity. Prior to Banorte, Dr. Murillo Garza was a top ranking official at Mexico’s Central Bank, an advisor to the International Monetary Fund and taught economics at Rice University, ITAM and El Colegio de Mexico. He holds a BA in economics from ITAM (graduated with honors and received national prizes in economics from the National Chamber of Commerce and Tlacalel National Prize in Economics) and a PhD in economics from Rice University.