Katie Dowle is the Chief Insights Officer at StarNow, a fast-growing tech company in the heart of Wellington. In the driving seat for the company’s data led decision-making culture, Katie is a key thought leader at StarNow, informing its strategic direction with her deep understanding of the business.
Working her way up from Senior Analyst, Katie has become StarNow’s fountain of knowledge in understanding how the business is performing and identifying where the next opportunity lies. From introducing AB testing to the business, to overhauling its pricing structure, Katie thrives on using insights from customer behaviour data and prides herself in having transformed how new features are released on the StarNow website that boasts almost 5 million members worldwide.
Katie also has her hand in product and project management, turning data into a digestible story that inspires innovative new ideas.
When Katie isn’t crunching numbers and plotting her next move for boosting customer satisfaction, she is spending time with her family and her (very lazy) Greyhound.