Lawrence is Senior Partner, COO and Customer Insights & Advanced Analytics practice leader with Cicero Group. Lawrence has spent the last decade building Cicero's analytics practice where he has experience helping Fortune 1000 firms solve real business challenges with data, including attrition, segmentation, sales prioritization, pricing, and customer satisfaction.
He also leads the firm in predictive analytics and Big Data related engagements, applying Cicero’s deep expertise in strategy execution to ensure data delivers ROI. He has partnered with companies to help them to shift from reactive to predictive analytics by collecting and analyzing real-time information and distributing it across the organization— allowing management to make better, faster decisions that move the business forward.
Lawrence holds a Master of Science in Predictive Analytics from Northwestern University, an MBA with an emphasis in Business Economics from Westminster College, and a BA from Brigham Young University