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Louise Blake

Head of Data, Tajawal (UAE)


Working in the data and analytics field for the last 13 years, across multiple industries has enabled me to understand how to (and not to in many cases) use data and tools to really drive business forward. I truly believe that analytics should no longer be silo-ed as a ‘specialism’ but should form the core of all business decisions. I am most successful when I can offer tools and insight to empower organizations and promote a data centric culture . Smart decisions are built on data foundations, and provides organizations with the ability to be creative without the risk