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Luke Horgan

Luke Horgan

Director Digital Experience Delivery, USAA

Leader and builder of high-performing data teams, with emphasis on building awesome cultures and great work environments. With a professional background in psychology and programming, my focus is on the people side of data. As a result, my teams provide insights and answers over cranking out volume of reports and managing intake forms. 

• Responsible for Digital Channel Analytics Reporting across USAA
• Transforming customer purchase pathway understanding enterprise-wide through the introduction of innovative tools; insights highlight optimization opportunities and enable quick pivots in strategic direction
• Conceived and stood up R&D rapid-response data team focused on pilots and innovation 
• Designed and launched new processes for ingestion, organization and quantitative analysis of consumer feedback for USAA digital initiatives