Maik Schaefer is the Founder and CEO of Mango Life, the first digital Life Insurance broker in Mexico. Mango Life is re-imagining how Marketing, Targeting and Sales is done - through Life Events Detection, Emotional Selling and Behavioral Economics. By incorporating digital attributes, Mango Life improves risk models and the underwriting process, lifting customer experience and technical results at the same time. Prior to this, Maik has held roles as Chief Innovation Officer of HDI Seguros Mexico, driving digitalization, innovation and new business development, and Manager of the Best Practice Lab at Talanx, the third largest insurance group in Germany. Maik has an MBA from Bond University.