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Marek Rucinski

Deputy Commissioner - Smarter Data, Australian Taxation Office (ATO)

Marek Rucinski is the Deputy Commissioner for Smarter Data Program for ATO and has a strategic responsibility for development and industrialisation of data, analytics and insights, strategic, legislative agenda and value for ATO.

As such this profile combines the traditional roles of Chief Data and Chief Analytics Officers across 20 thousand staff, 600+ core analytics team and an extremely rich data set in Australian Taxation Office.

Marek has taken part in and driven the evolution of data and analytics capabilities for over 20 years. This has been done in industry roles and in a consulting services capacity, across Australia, Asia and global clients, across the retail, telco, consumer goods, financial services, mining and utilities sectors and now the federal government.

His passion centres on elevating the enterprise role of analytics and the transformational role it plays as we enter the 4th Industrial Revolution.

This spans the definition and development of this new corporate capability and technology footprints, through set up of processes capabilities to act on insights, to transforming customer and employee experience as part of shit to data driven enterprise regime.

Prior to ATO, Marek was a Managing Director in Accenture and was the lead for Analytics Practice for Australia and New Zealand. Beyond Accenture, Marek created and led marketing and customer analytics functions and teams in a retail industry, and developed global corporate strategy frameworks and analytics capabilities in global consumer goods, retail and high tech organisations.

Marek is enjoying the current challenge of applying his expertise In the ATO, as its data rich landscape and pervasive role in the Australian society is creating potential for introducing a step change to ATO as an organisation as well as the Australian economy as whole.