Maria Sayans is CCP’s Chief Customer Officer, focused on the company’s total relationship with its customers. In her role, she oversees CCP’s Marketing, Communications, Sales, Web Development, and Customer Experience teams in Reykjavik and London.
Under Sayans’ leadership, CCP has taken a more data-driven approach to the company’s relationship with its customers, including a focus on effective and efficient acquisition efforts all the way through monitoring community health and sentiment.
Sayans comes to CCP from Electronic Arts (EA), where she spent 14 years in a variety of key marketing leadership roles. Most recently Sayans was senior director of marketing at EA’s DICE studio, where she oversaw the global marketing efforts for the Battlefield and Mirror’s Edge franchises.
Prior to her time at EA, Sayans was a management consultant with McKinsey & Company.