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Michelle Wong

Head of Marketing Analytics , Farfetch

Michelle Wong has worked for 12 years in analytics. She started her career in advertising effectiveness of offline media with Gain Theory, which lead her to build out this capability in Moneysupermarket.com. Soon after, she got an opportunity with Expedia where she grew and managed a team globally optimising the performance of search marketing. Now, Michelle is responsible for BI and analytics across marketing and customer globally at Farfetch.

Michelle’s passion lies firstly in driving commercial value out of data, and secondly in transforming and building analytics teams and developing talent.