Mike is a best selling author, international speaker and executive advisor helping organisations use data and AI to transform their businesses and grow. Mike has worked with organizations across a range of industries advising leaders on how to create optimized data science teams, create data cultures and how to generate real business value with data. He has built award winning teams, created data driven cultures and developed algorithms that have generated millions of pounds in revenue. Mike has also spearheaded some work on the interplay between data and behavioural economics, researching the part that data plays in human behaviours and choices. His work quickly got him recognition as one of the UK’s top digital masters, he has won several awards and has been named as one of the most influential people in a data-driven business in the UK over the last few years.