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Niall McKinney

President, AVADO

After graduating from the University of Oxford, Niall started his career in brand management at Procter & Gamble. In 2000, he left to help create one of the first community websites for teenagers to chat, share photos and message each other. It turned out that the year 2000 was too early for social media! Instead he joined IPC Media, a division of Time Inc., where he became Marketing Director at the age of 24 and launched Europe’s top selling men’s magazine.

After Time Inc., he was appointed CMO of Travelocity Europe, with a seat on the European board. While overseeing a marketing team of 140, he recognized the learning curve involved in integrating digital within traditional marketing channels.

In 2007 he formed The Knowledge Engineers to help organizations bridge the digital capability gap. With offices in London, New York, Singapore and Sao Paulo, and a faculty of over 100 marketing experts globally, TKE helped leading marketing-driven organizations to integrate digital into their business. TKE provided training for clients like Tencent, Google, Time Inc., News Corp, MTV, Mars and Disney. The company trained over 10,000 people every year in digital skills across marketing, advertising sales, strategy, and content creation.

In 2016, Niall sold The Knowledge Engineers to AVADO Learning, a rapidly growing Ed-Tech business with revenues over $100 million. He is now its Global President and is based in New York.