Director, Marketing Data Science and Analytics, NBC Universal, Inc.
Phil Bangayan is Director, Marketing Data Science and Analytics at Universal Studios Hollywood. In this role, he leads the team in analysis of marketing, sales and research data to develop insights for business decisions, such as smoothing attendance, maximizing channel profitability, and optimizing membership programs. Prior to joining Universal, Phil held finance and marketing roles at Disneyland Resort, where he wrote the business plan for Mickey’s Trick or Treat Party, and engineering roles at Rockwell Scientific, where he designed speech recognition systems based on Hidden Markov Models. Phil holds an MBA from the MIT Sloan School of Management and BS and MS degrees in Electrical Engineering from UCLA.