<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=306561&amp;fmt=gif">



Ramy Nassar

Director. Retail Innovation Lab, Mattel, Inc.

I'm a results driven leader, working with organizations that design beautiful, meaningful and innovative digital experiences. 

With a background in and passion for Design Thinking, I passionately advocate for users to be central in solving complex business challenges. My expertise in digital strategy, consumer behaviour and user experience design allow me to interact with teams at both strategic and tactical levels. 

I've had the good fortune to work with leading brands including Apple, BlackBerry, RBC, Sport Chek, Nike, Canadian Tire, and Air Canada. 

I've been featured as a speaker at FITC Toronto, UX Alive, AI Summit, World Usability Congress, Intrapreneurship Conference Canada and Global Smart Week. I'm the director of TEDxWaterloo, an independently organized TED event and a regular TEDx speaker, having given talks at TEDxAthens and TEDxCarthage. 

I currently sit on the Regional Council for the Canadian Red Cross and several startup advisory boards. I teach in the FinTech program at the University of Toronto’s Rotman MBA program and lead McMaster University’s post-graduate Design Thinking course.