<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=306561&amp;fmt=gif">


corporate header
Sanjeevan Bala, Channel 4

Sanjeevan Bala

Head of Data Science, Channel 4

Channel 4 is the only publicly-owned, commercially-funded public service broadcaster in the UK. Its state defined remit to be innovative, experimental and distinctive, combined with not-for-profit status, ensures that all profit generated by its commercial activity is directly reinvested back into the delivery of public service content across its network of channels.

This means it must be forward thinking, risk-taking, provocative and experimental in the execution of its commercial and editorial ventures alike, which has earned the broadcaster a reputation as one of the strongest and most differentiated collection of brands in the UK.

Sanjeevan Bala is Channel 4’s Head of Data Science and is responsible for transforming the broadcaster by leveraging the value of data combined with data science to deliver benefits across Marketing, Online, Viewer Relationship Management, Ad Sales, Scheduling and Commissioning Teams.  Under Sanjeevan’s leadership, Channel 4 is the first UK broadcaster to harness viewer data for commercial and creative benefit.  Deeply understanding the behaviour of over 19m viewers allows the commercial and creative sides of the business to develop innovative new propositions. 

Prior to this he was Group Account Director at Dunnhumby (the company that leveraged Tesco club card data) where he established data driven strategies and customer centric change for clients such as BskyB, eBay, Citibank, Centrica and Sobeys.  He has also spent time in Silicon Valley, where he built a number of start-ups in the data and analytics space.

Sanjeevan was ranked #2 most influential in Big Data in the UK and with his team won numerous awards, including:

  • Mediatel Research Awards – Grand Prix & Gold in the Best Custom
  • Media Research Project - Media Owner and Excellence in Measuring Effectiveness of a
  • Media Campaign for our 'Contextual Moments' project Computer Science Institute Award
  • for Best Web TV Technology or Service
  • Direct Marketing Association (DMA) Best use of data in a multi-channel environment – Gold
  • Direct Marketing Association (DMA) Best data strategy – Silver
  • Mediatel Research Awards – Shortlisted – Best Use of Data Sets – Demographic Targeting
  • Marketing Week - Grand Prix Award
  • UK IT Industry Awards - Project Excellence Award for Big Data/Analytics Project of the Year
  • Marketing Research Society (MRS) Award for Advertising & Media Research
  • MTM & Channel 4 for 4oD Demographic - Targeting: Big data and survey research
  • coming together to revolutionise online advertising

Big Data and AI for Media (EMEA) Awards:

  • Excellence in Data Strategy
  • Excellence in Data Driven Product Development (Taste Segmentation and Visualisation)
  • Excellence in use of Artificial Intelligence (Contextual Moments)
  • Excellence in Data-Driven Advertising (Contextual Moments)
  • And the Grand Prix award (Contextual Moments)