* Specialized expertise in business to consumer campaign strategy development and management involving multi-channel campaigns including phone, email, direct mail, and digital channels. * Comprehensive background in multi-cultural marketing with a focus on Hispanic Latino and African-American markets. * Success in designing customer relationship management and segmentation marketing programs. * Ability to assess market and competitor environments; adept in creating new product development and ‘go to market’ strategies. * Possess expertise in Boomer and Gen X markets.