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Shilpa Yelamaneni

Shilpa Yelamaneni

Director, Business Insights and Analytics, Ecolab

An accomplished and high performing management executive with a wealth of experience in analytics,business intelligence, data mining, and statistical modeling across multiple industries. Possesses advanced business process knowledge in consumer products, retail and distribution industries.

Responsible for developing Business Insights and Analytics capabilities.  As a key business leader, I partner with senior executives in driving strategic insights and optimizing operational performance for sales, marketing, category management, trade, merchandizing and plant operations.

Key responsibilities include:
Strategy, execution and organizational development of Business Insights capabilities to optimize investments, enhance pricing, improve customer conversion funnel, and maximize sales performance.

Align with key business leaders in building management/measurement frameworks driving profitable growth and resource optimization through insights. 

Develop a holistic roadmap and manage strategic programs (e.g. Pricing Optimization, Customer & Category Insights, Promotion Effectiveness, Digital Marketing Analytics) that provide key business insights for high-priority initiatives.

Lead a team of professionals covering descriptive, diagnostic, predictive and prescriptive analytics to ensure focus on total customer value and optimization of resources. Drive effective adoption across the organization of analytical insights and capabilities to optimize operational performance.