I’m currently working to leverage data with the goal of revealing human insights that can enable brands to reach customers in smarter and more efficient ways.
I very much enjoy being involved in different aspects of business and marketing and was fortunate enough to start my professional career at a local software start-up BrandsEye, the company specialises in ORM SaaS and is a market leader in sentiment analysis. The relatively small size of the company gave me the unique opportunity to gain experience in both client service and qualitative reporting while gaining a better understanding of back-end software development at the same time.
Keeping an eye on new technology is something I enjoy and I am extremely excited to be a part of trends like the internet of things and feel lucky to be experiencing the impact of these advances in our lives first hand. I also enjoy the variety of challenges that comes with working on multiple national and global brands and love to connect with and learn from colleagues working in global markets.
Being outside is where I have the most fun and I enjoy having adventures in nature, especially kayaking down rivers or mountain biking on scenic trails. I favour learning over education although I’d like to pursue academic research that fuses behavioural economics with consumer data analysis at a later stage.