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Wendy Gutierrez

Wendy Gutierrez

CX Enterprise Strategy Lead, Equifax

Wendy Gutiérrez has almost 15 years of experience in the areas of marketing strategy and customer experience in a variety of industries. She joined Equifax in early 2017 and developed the company’s first enterprise-wide CX strategy and vision, and helped drive a revamped CX measurement program across all business units and global markets. Her efforts now also include leading transformation efforts that will build a culture of customer-centricity across the company.
Prior to joining Equifax, Wendy was a Principal with North Highland, a management consulting firm with headquarters in Atlanta. During her time with North Highland, Wendy worked closely with senior executive clients to develop better interactions with their customers, create closer engagement and drive incremental revenue. Wendy received an MBA from the Stern School of Business at New York University and a BA in International Relations from the University of Virginia.