Passionate media, data, advertising, and technology executive with balance of strategic thinking and leadership and hands on operational experience across the advertising industry. Over 10 years of business experience with a solid background in data and marketing analytics and a PhD in social media analytics.
I started my career at National ICT Australia as a Data Scientist specialising in data, analytics and predictive models for social media. I then moved to Mediacom Australia as the Director of Business Science, focusing on data-driven marketing and communications strategies to solve real business objectives for advertisers. Today, I head the Data department at Choueiri Group; where I oversee all aspects of the data team and data-related product solutions on both the buy and sell sides.
Specialties: Data and Analytics, Audience Targeting, The New Digital Ecosystem (DMPs, DSPs, SSPs, ETC), The Data Ecosystem (Onboarding, Cross-device, etc.), Programmatic, Private marketplaces, Addressablity, TV Programmatic, Performance Marketing, E-commerce, Digital Research, Multi‑channel Marketing, Product Development, Consumer Insights.