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Speakers

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Youmna

Youmna Borghol

Chief Data Officer , Choueiri Group

Passionate media, data, advertising, and technology executive with balance of strategic thinking and leadership and hands on operational experience across the advertising industry. Over 10 years of business experience with a solid background in data and marketing analytics and a PhD in social media analytics.

I started my career at National ICT Australia as a Data Scientist specialising in data, analytics and predictive models for social media. I then moved to Mediacom Australia as the Director of Business Science, focusing on data-driven marketing and communications strategies to solve real business objectives for advertisers. Today, I head the Data department at Choueiri Group; where I oversee all aspects of the data team and data-related product solutions on both the buy and sell sides.

Specialties: Data and Analytics, Audience Targeting, The New Digital Ecosystem (DMPs, DSPs, SSPs, ETC), The Data Ecosystem (Onboarding, Cross-device, etc.), Programmatic, Private marketplaces, Addressablity, TV Programmatic, Performance Marketing, E-commerce, Digital Research, Multi‑channel Marketing, Product Development, Consumer Insights.