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SAP

About SAP Customer Experience

SAP Customer Experience unlocks a world of digital innovation, customer value and growth that builds trusted relationships between brands and customers. Built on the foundation of the Intelligent Enterprise and powered by an open and extensible platform, the SAP C/4HANA CRM technology suite empowers businesses to manage the complete customer experience by putting a consent-driven, single customer view at the center of the business. It brings together customer data management, machine learning and microservices to power real-time, intelligent customer engagements across sales, customer service, marketing and commerce. SAP Customer Experience helps brands build long-term competitive differentiation and loyalty through experiences that are trusted, personal, helpful, and connected to help customers achieve their goals.